You’re good as you are. We just help you treat yourself that way.
Apps so simple that thinking about them takes more effort than using them. And not one of them will leave you feeling you’ve failed so far.
See what we buildYou were ready. Your apps weren’t.
You’ve tried things. Some of them cost real money. And when they didn’t fit your life, the guilt just turned up on its own.
But what if you just need an app that actually fits you? One that gives you time back instead of keeping you busy?
Eventually it stops being about you at all, and starts being about the score, or about just getting it done. That makes stress, and stress is what makes you give up in the end.
And what it says about you isn’t you.
We make it harder to think about it than to just do it.
That’s the whole design principle. If something needs a decision, a plan or a free evening, we built it wrong.
Human
We know you hate vegetables. We know there’s no time to cook. That’s the starting point, not the problem to be fixed.
Honest
If it isn’t backed by evidence, it isn’t in the app. And where the evidence is thin, we say so instead of selling it.
Dignified
No streaks to break. No red bars. Nothing that greets you in the morning with what you didn’t manage yesterday.
Everyday
Minutes, not evenings. It has to survive a full-time job, a family, an ordinary Tuesday and a fortnight away.
Yours
No black boxes. You always see why something is suggested, and you can ignore it without being punished.
Whoever you are
Menopause, shift work, always on the road, a body that changed. The things other apps quietly leave out.
One app and one place with people in it.
We do tend to overdo things, and there’s more on the drawing board. We just want to be sure it works as well as what we can already offer you today.
SlimUs
Forget the scale and just do something you can trust instead. No embarrassing scanning in the shop, no weighing your food. Ask in words whether that snack is a good idea and get an answer, not a verdict. Your macros there if you want to see them, your supplements reordered in one tap, and enough movement in the day you already have. Just being full, and forgetting it was ever any different.
CoachUs
Nothing is more frightening than realising your life is going round a roundabout and you can’t find the exit. What if you finally took it? Run a root cause scan and get your first step without having to talk to anyone about yourself. Watch how you’re changing over time, meet people who know exactly what you’re going through, and find courses, workshops and sessions. All at a fair price.
Like a small handbook
We’d rather be the small handbook you open when you feel like it. A handbook doesn’t grade you. It waits until you pick it up, shows you one thing, and lets you get on with your day.
A service. Not another thing you owe.
Being good to yourself shouldn’t be a second job.
That’s the whole idea. You do enough already.
Start with one app